Now, Blink: The Power of Thinking Without Thinking. In direct contrast to the previous books, Malcolm Gladwell dedicates Blink to our brain’s ability to make judgments in the blink of an eye, resulting in delightfully and surprisingly accurate decisions that we struggle to explain. He explains that this is possible when we draw a conclusion based on narrow “slices” of experience.
Gladwell says snap judgments are most accurate when two things are present: experience and expertise. We must train our intuition.
For example, a firefighter who has fought hundreds of fires can make a snap decision to leave a burning building seconds before it collapses because he’s been in similar situations many times before. Without being conscious of it, his brain is instantly detecting a pattern based on previous experiences.
Gladwell acknowledges that while snap judgments can be accurate, they can go horribly wrong, especially when we’re under stress.…