Agile Marketing Strategy

This concept can be expanded to include every aspect of business. It’s not about having a long document- it’s about having well-thought through policies that are implemented to achieve primary objectives.

Why You Should Shred Your 2019 Marketing Plan and Do This Instead

Next year is right around the corner. Do you know what that means? Board rooms worldwide are packed with teams drafting marketing plans and setting budgets. But, even though 2019 hasn’t started yet, most of those plans are already obsolete.

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What does it mean to be an agent of change?

So, a few days ago, I was having a conversation with a prospective client about her needs. She said she’d reviewed my website, but didn’t understand exactly what a business analyst does. Immediately I recognized that I had not done enough to explain that on my About Us page. So, I’ll take the opportunity to do so now.

What is business analysis?

Business Analysis, as defined by the IIBA (the most prominent BA professional certification organization in the US) is “the practice of enabling change in an organizational context, by defining needs and recommending solutions that deliver value to stakeholders.” Stakeholders are those who have an interest in an organization.

What is a business analyst?

So, a business analyst, or a change agent, is a person who performs business analysis. Study.com says, “A change agent is a person from inside or outside the organization who helps an organization

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